Lisa Mcpherson, Fresh Insurance Group

Lisa McPherson is the Managing Director at Fresh Insurance Group. Lisa has worked in the insurance industry for over 20 years, starting her career in a high street brokers and later joining the Allen and Allen Group as Operations Director in 1993. Lisa was involved in the set up of their French operation, Autofirst.

Lisa is the founder of Fresh Insurance Group. Fresh currently write motor, household and commercial products and wrote £16 million income last year. Fresh brands include Ladybird, a female motor insurance specialist, and the telematics based Autosaint brand, for young drivers.

Lisa has also been involved in the set-up of First Insurance, which is targeting male drivers and commercial insurance.