Here are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons, and building trust among consumers. Five tips to boost your conversion rate, including featuring better photos, improving calls-to-action, and building consumer trust. 6 Comments
Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however, remain somewhat low, indicating the brand might have missed an opportunity with user-generated content, one expert says. Clorox is appealing to parents with videos inspired by kids' messes, but viewership indicates they may have missed an opportunity. 6 Comments
With the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an addressable TV ad campaign is right for your media plan. With the increase of connected TVs, marketers can segment their TV audiences to a granular level. Is an addressable TV ad campaign is right for you? 6 Comments