Insurance Age digital offerings include display advertising and sponsorship across www.insuranceage.co.uk , videos and lead generation through Insurance Hound, Print, Zmag and Tablet.
Insurance Age is published monthly and has a circulation of 13,635 (100% broker audience), making the biggest broker title in the market. The features list is as follows:
In Depth
In Focus
Insurance Age editorial strategy of 'online first' ensures we deliver the latest news and stories behind the news as soon as they happen across the desktop, mobile and tablet versions of www.insuranceage.com. Over 45,000 members of the broker market get their news from Insurance Age each month.
IA holds two of the biggest exhibitions in the broker market which are attended by over 1000 brokers. Broker Expo South in Ascot and the Broker Expo at the Ricoh Arena in Coventry are both one day broker only events giving exhibitors to chance to network face to face with hundreds of both new and existing brokers in a short space of time.
The UK Broker Awards have been celebrating success in the UK broking community for over 20 years. The UK Broker Awards is the only awards ceremony that celebrates broker success and attracts over 5,000 attendees. The UK Broker Awards 2015 will take place on 4th September 2015.
The Insurance Fight Night brings the insurance industry together for a prestigious and unique event to raise money for a number of charitable causes. 18 brave insurance professionals will step into the ring in front of 500 of their peers in the industry’s biggest white collar boxing event.
Insurance Age bespoke event programme enables our commercial partners to cover niche thought provoking topics that are geared towards positioning and thought leadership. Event formats include:
Insurance Hound is a digital resource centre for professionals within the general insurance market.
Free and easy to use, the website provides visitors with a wide range of tools, including white papers, analyst reports, the latest and most popular briefings, case studies, business advice, tutorials and web seminars. All this content provided by insurance companies, law firms, underwriters, consultancies, trade associations, software and technology companies - is categorised according to areas of specialisation so that users can find them quickly. Our combination of easy to access resources and a targeted audience enables our partners to initiate conversations with existing and potential clients accessing their content - as well as giving them the opportunity to demonstrate their thought leadership credentials.
The category sponsorship enables you to align your brand with one of Insurance Age’s categories found in the navigation bar. Package includes:
A monthly report in each edition of IA looking at a different area of the market which is available for sponsorship.
The sponsorship package includes the opportunity to contribute an editorial article on the subject along with extensive branding.
Insurance Age produces two comprehensive supplements detailing the state of the broker market. Both supplements provide a summary of the market and the biggest and fastest-growing brokerages in the UK.
Each video issue gives a select number of clients the platform to talk to the market about one or a series of their products as either an interview with the Insurance Age editorial team or as a self-produced piece to camera.
Insurance Hound is a digital resource centre for professionals within the general insurance market.
Free and easy to use, the website provides visitors with a wide range of tools, including white papers, analyst reports, the latest and most popular briefings, case studies, business advice, tutorials and web seminars. All this content provided by insurance companies, law firms, underwriters, consultancies, trade associations, software and technology companies - is categorised according to areas of specialisation so that users can find them quickly. Our combination of easy to access resources and a targeted audience enables our partners to initiate conversations with existing and potential clients accessing their content - as wel as giving them the opportunity to demonstrate their thought leadership credentials.
Live Interactive Webinars: www.insuranceage.co.uk/video
Webinars offer an opportunity for thought leadership, positioning and facilitating industry engagement and
interaction. It involves a small group of speakers (including the sponsor) to form a panel which is chaired by a senior representative from the Insurance Age editorial team. The debate is interspersed by questions which the pre-registered audience answer. These answers can then be correlated to their log in id (their email address) and are provided back as leads.
Prior to the webinar taking place sponsors would benefit from working closely with our conference production team to help shape the agenda, branding on all pre and post event marketing, input into the questions that are asked of the viewers, a comprehensive online advertising and marketing campaign undertaken via insuranceage.co.uk, and also the opportunity to supply a number of contacts that we can invite to view the webinar on your behalf.
Webinars provide an excellent platform for you to produce an excellent platform for you to produce thought provoking content and measurable ROI.
A video documentary (5-7 minutes) which includes company and customer representatives at multiple locations with a senior representative from the Post editorial team as host. Video content of this nature is extremely effective when broadcast across two or three 2-3 minute episodes.
The webinar panel is formed from a small group of speakers and is filmed live for 60 minutes using the ON24 interactive platform. The debate is chaired by a senior representative from the Post editorial team and it provides an excellent platform for you to produce thought provoking content and measurable ROI.
Working closely with the Insurance Age editorial team to formulize scripts this recorded 3-7 minute video interview helps you explain a new company strategy or thought leadership on a chosen topic area. View a below example.
The Insurance Age video editions provide brokers with information from some of the product providers in the market. They also provide insurers with a platform to speak to the wider market about their latest proposition and in a short interview with our editorial team.
View some examples from existing clients
